Consumer Zone

Avoid expensive purchase mistakes from relying on heresay or blindly trusting dealers and sellers. Our library of watch consumer facts will empower you to confidently make sound and safe watch buying choices.

	GUIDE TO MAJOR WATCH BRANDS A beginner's guide to the major watch brands--which are better and which is the best		WHERE CAN I GET... Guide to the best sources for watches, accessories and service--plus details on hard to find accessories
	BUYER'S GUIDE Get the most out of your purchase by understanding value, resale and types of dealers		WATCH WINDERS Learn about these special accessories for automatic and manual-wind watches
	GRAY MARKET WATCHES Even reputable dealers may be selling 'unauthorized' watches--know the risks, problems and hidden expenses you may face		WATCH STRAPS What you need to know to find replacement and alternative strap options to fit your wristwatch
	FAKE & COUNTEFEIT WATCHES  << UPDATED 4/2005!  What are counterfeit watches and how to avoid getting burned buying a watch that was not the real thing		HOW TO SELECT A WATCH We guide you through the most important decisions to help you select the perfect watch.