I was very interested to read all your comments (both negative and positive) about the Heuer auction and the level of knowledge about TAG Heuer timepieces. I'm responsible for International marketing at Patrizzi & Co and it seemed to me that there is a lot of information we can share, although time constraints may restrict my participation at times. I am happy to respond to any queries about the auction etc that you may have and I hope in turn to be able to learn from the wealth of knowledge about the brand that you have all displayed.
At a quick glance, I was interested by some of the comments recently posted, especially the following:
1. Auctioneer starting at a lower amount – auctioneers always do this it ensures a fair price for the buyer.
2. Bidding in real time – Internet bidding online with Patrizzi IS in real time – perhaps your connection had blocked – this is the usual problem if someone finds they are behind the event timeline. Usually the simplest thing to do is refresh.
3. Bidding online – there were many bids online for this auction, in particular the very successfuland agressive bids from the UK, Italy and the middle east.
4. The higher prices achieved were because there was very competitive bidding on these pieces as several people felt they absolutely must have them to complete their collections.

I haven’t had time yet to read all the comments but I'll try to respond over the next few days.
Ita

Readers:

: So much has been written about this auction, that I sense a bit of
: "fatigue" in the community. Still, I believe that it
: will be worthwhile to attempt a "wrap-up", with three
: simple questions, as follows: where did you see strength /
: which Lots or models went higher than you had expected?

: where did you see weakness / watches that went for lower prices
: than you had expected?

: what does this auction mean for the future of vintage Heuers? what
: impact on prices in our community / future auctions / dealer
: prices / etc.? Will we see a "Patrizzi Effect" on the
: vintage Heuers, as we saw an "Omegamania Effect"?
: Please provide your answers -- short and sweet, or at whatever
: length and level of detail you prefer. Of course, you can also
: feel free to explain the "strength" or
: "weakness" of specific Lots or the entire event.

: Here is David's table, showing the lot-by-lot results --
: http://www.calibre11.com/patrizzi-auction-updates/#more-1032

: Jeff